This newly released file contains individuals who have purchased and responded to a variety of money-saving offers by direct mail. Two main selections are available – European Vacations provides holiday incentives for a range of mail order, DRTV and other clients, so this file contains highly responsive direct mail buyers and the customers are upgraded with many spending over £100. The second main selection is The World Gift Catalogue this is packed full of highly discounted home and gift product purchases. High average order values are generated from this promotional catalogue. Mailed regularly by the list owner, this responsive file of multi buyers will work well for all sweepstake and prize draw led offers as well as general mail order catalogue companies, financial services and charity offers.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	45 plus
marital	Married/Widowed
children	Grandchildren
occupation	Retired, Housewives
tv region	UK Wide
home owner	Homeowners and Tenants
proprty type	Semi Detached/Bungalow
bedrooms	1-3 Bedrooms
household income	£10-£20k
LIFESTYLE:
cards	Have Credit Cards
finance products	Will, Funeral Plan, ISA, Accident Insurance, Life Assurance, Personal Loan, Savings Plan
newspapers	Sun, Mirror, Mail, Express, Telepgraph
hobbies	Gardening, Cooking, Wildlife, Collectibles, Competitions, Puzzles, Books, Bingo, Betting, Music
travel	Package Holiday Abroad, Weekend European Breaks
charity	Health, Animal, Disabled, Elderly
mail order	Fashion, Leisure, Books, Travel, Entertainment, Competitions