Established for 30 years this file is the customer database of Harrier LLC, market leaders in mail order photo processing. Trading as Truprint, York and York Excel, these brands have become the first choice for quality photo processing by post. All customers are recruited through direct mail, 3rd party inserts, national press, magazine inserts and door to door. Regularly mailed by the list owner, these customers trust and appreciate the convenience of this service and 75% are regular and loyal buyers. Truprint and York customers are predominantly mid-market females aged 25-45 with children. York Excel is a specialist brand for the avid photographer and customers are ABC1 males aged 35-55 with a higher customer spend. These established lists are currently working for most mail order offers, especially fashion, financial services, credit cards, loans, banking, internet, charities and publishing. These factors, combined with huge roll-out potential, make this file a must for testing.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	85% Female
age	25-54
marital	Married
children	Aged 0-15
occupation	Housewife, Clerical, Supervisor, Retail
tv region	UK Wide
proprty type	Semi-Detatched
bedrooms	3/4
household income	£10k - £40K
LIFESTYLE:
cards	Have Credit Cards
finance products	Child Savings, PEP, ISA, Mortgage, Savings Plans, Life Assurance
newspapers	Daily: Mail, Sun, Mirror, Express, Telegraph. Sunday: News of the World, Mail, Mirror, Express, Times
hobbies	Cooking, Gardening, Art/Crafts, Theatre, Fashion, Competitons, Collectibles, Rock/Pop Music
travel	Self Catering Abroad
charity	Children, Health, Animals
mail order	Fashion, Books
sports	Keep Fit, Swimming, Cycling
cars in house	2 Cars
car make	Small Car or MPV