This brand new file to the market contains highly responsive direct mail buyers. All consumers have purchased a personal report based on the “cycle of luck” and have entered into a £3,750 sweepstake. The buyer has spent an average of £23 for the product. Recruitment method is by direct mail using only the most responsive buyers files, making this doubly responsive. Perfect for the grey market, profiling has shown these customers to have a high affinity with a wide range of charities. This direct mail buyers file, driven by the sweepstake, will work well for competition, sweepstake, astrology, charity and general mail order offers. Universal counts are available on request.

TYPICAL PROFILE

KEY CHARACTERISTICS:
age	55+
marital	Married/Divorced/Widowed
children	Have Grandchildren
occupation	Retired
tv region	UK
proprty type	Rent/Own 1 or 2 Bedrooms, Maisonette/Bungalow
household income	Under £20K
LIFESTYLE:
cards	Have Credit Cards
newspapers	Daily: Sport, Sun, Star, Mirror, Express, Mail. Sunday: Sport, Mirror, News of the World, Mail on Sunday
hobbies	Cooking, Wildlife, Voluntary Work, Music, Competitions, Collectibles, Books, Betting, Bingo
travel	Scenic Abroad
charity	Disabled, Animals, Elderly, Health, Charity
mail order	Fashion, Books, Music