Darnley Career Academy (DCA) is the fastest growing distance learning organisation in the UK. Their aim is to help you achieve your full potential in life by helping you gain the skills, attributes and qualifications you need to reach the top in your chosen career or profession. DCA is part of an international distance learning organisation with 800,000 customers worldwide. Their uniquely designed home learning courses allow you to learn when and where you like. There are no classes to attend and you can learn at your own pace by fitting studies around your busy lifestyle. DCA is an Associate Member of the British Learning Association and a City & Guilds Approved Centre. Courses include GCSE/A-levels, Business and Management, Education and Social Sciences, Health, Fitness and Beauty and IT and Computing. Customers are recruited from all types of media, inserts, direct mail and online via www.dcalearn.co.uk. This growing file should be tested for a wide range of consumer offers including financial services, self-improvement, internet, charity, publishing and general consumer offers.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	60% Female
age	18-55
marital	Married
children	Children
occupation	Housewife, Office/Clerical
tv region	UK Wide
home owner	Homeowners
LIFESTYLE:
cards	Have Credit Cards
finance products	Mortgage, Loans
newspapers	Mid-market and tabliod press
hobbies	Self Improvement, Internet
travel	Package Holidays abroad
mail order	Fashion, Entertainment, Publishing