The Premium Collection is a lead generation product packed with a variety of offers ranging from mail order, holidays, books, home improvements, music, health related products and much more. Participating advertisers pay on a cost per lead basis, making this an extremely cost effective way of generating hot prospects who are interested in receiving information on products they wish to purchase. Distributed to millions of the UK’s most responsive direct mail shoppers, all responders have been recruited via inserts, direct mail, Lifestyle Surveys, online and off the page activity with many on a joint venture basis. This is an ideal opportunity to target one of the fastest growing mail order buyer and responder databases as every individual is actively looking to purchase products.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	Predominately Female
age	45+
marital	Married
occupation	Retired Blue/White Collar
household income	£15K+
LIFESTYLE:
cards	Have credit cards
newspapers	Daily: Express, Mail, Telegraph, Mirror. Sunday: Express, News of the World, Mail
hobbies	Competitions, Bingo, Lotteries, DIY, Gardening, Books, Mail Order
travel	Scenic or Winter Holidays Abroad, City Breaks UK/European
charity	Wildlife, Disaster Relief, Children
mail order	Fashion, Books, Music, Entertainment, Collectibles, Gardening