The Eaglemoss Publishing Group is a market leader in part-work publishing, producing special interest collectible magazines. Current titles available: Fifi's World, Yu-Gi-Oh, Magic of Ballet, The Dog Collection, Classic Marvel, Lord of the Rings, Model Solar System, DC comics, Buffy and Angel, The Cat Collection. Buyers of these part-works are usually females buying for their children (aged 5-14), or males buying for themselves. These mid-down market individuals usually respond to TV advertising, or in store advertising. They then sign up for the series which can last up to 2 years.

TYPICAL PROFILE

KEY CHARACTERISTICS:
gender	Even split
age	18-55
marital	Single / Married / Divorced
children	Have Children
status	C1C2D
LIFESTYLE:
newspapers	Mirror, Sun, Daily Star, News of the World,
hobbies	Shopping by Mail Order, Books, Competitions, Bingo, Sports